It’s hard to work out exactly what it is which makes the combination of ridiculously crude lyrics, repetitive bassed out beats and the occasional “2 CHAAAAINZZ” so addictive. Tity Boi’s newest release proves that if at first you succeed, there’s no need to change anything… ever.
‘B.O.A.T.S II: Me Time’ was released almost a month ago, but instead of being garishly in your face about the drop date, as many rappers eughemkanyecough are, there was little publicity at all. This, although being a nice change, did mean a lot of September’s interest was averted to ‘Nothing Was the Same’. In reality though competing with an artist as huge as Drake; a drop from 2 Chainz (as renowned as he is) was always going to go slightly under the radar.
Listening to the album, it’s obvious why there hasn’t been the usual hyped up delivery, for no better reason than its extremely samey. For the first half especially, it’s everything we already knew and had from Tity Boi, just with very marginally better production (marginally meaning upgrading from garage band). The overall vibe given off from the release is also very close to records such as 'Cruel Summer' and 'Fear of God II', which were both released over a year ago, and pretty much monopolised that corner of the hip hop market. 2 Chainz could have put in effort to move away from that overcrowded area and perhaps gain attention and retain respect doing something radically new.
However. The overriding factor here, and the one that rarely gets overlooked. Is that it’s motherfucking 2 Chainz we’re talking about, and he does what he wants. Seriously. His persona is hardly one which would analyse the state of the hip hop scene and create an album accordingly. He creates the music that sounds good to him, which in his case, generally works. 'Where You Been' and 'Feds Watching' are pretty much guaranteed to stomp their way into Ford Fiestas all over the country… and I don’t even mean that as an insult.
He perfectly mixes comedy aspects and serious ones, through surprisingly profound verses. The track 'Black Unicorn' really gets you thinking about previous prejudices you had of him; “Mama said that “The best thing you can do is be you, this world ain’t got but one, so give credit where it is due” ain’t that the truth, and here you are, a black unicorn. Mythical, mystical, since the day that you were born”. Lyrics like those very nearly make up for some pretty questionable lines in 'U Da Realist'. But I won’t say any more about that. Basically ‘B.O.A.T.S II: Me Time’ should – if nothing else – make you reconsider the horribly misunderstood Tity Boi.
Words: Julian Caldwell